ON-DEMAND WEBINAR RECORDING
From "likes" to leads: Mastering social media for event businesses
Originally held on:
Thursday, April 18, 2024
1:00 pm ET / 10:00 am PT
Duration: 1 hour
View/download now!
Wondering how to hack social media for your events business?
Join two events industry experts as they dive into low-lift ways to leverage social media marketing for brand awareness, building a community, and getting more high-quality leads.
In this webinar, you'll learn about...
Analyzing your audience's social media habits
Discover tools for social listening, uncovering trends across platforms, and gaining insights to inform your content creation and engagement strategies.
Time-saving content creation strategies
See how batching, planning, repurposing, and using the right templates and tools can help you reach your audience without running on empty.
How to turn likes into follows into leads
Learn techniques for nurturing engagement to successfully convert passive interest into active participation.
Which metrics REALLY matter
Hint - it’s NOT your follower count. Align your KPIs with specific marketing objectives and focus on actions that drive those results.
Methods for community building
Explore tools and tactics for encouraging interactions, recognizing and empowering ideal customers, and building value for the community under your umbrella.
Learn from industry experts
Join our panelists for a discussion and Q&A about social media hacks for event business brand recognition, community growth, and high-value leads.
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Andrea Vallencourt
Speaker
Owner,
Clay Theatre
Andrea Vallencourt is an entrepreneur and the founder of a luxury wedding venue, Clay Theatre. With an eye for opportunity and a passion for creating unforgettable experiences, Andrea has transformed an abandoned movie theater in Green Cove Springs into a thriving wedding venue business.
Andrea has cultivated a reputation for delivering exceptional weddings. Through her dedication and perseverance, she has developed in-depth knowledge of the wedding industry and is driven by a commitment to continuous learning and growth. She has built a strong team and fostered valuable relationships with vendors, leveraging the power of social media to create buzz and establish a recognizable brand presence.
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Brandee Gaar
Speaker
Owner,
Blush by Brandee Gaar
Founder,
Wedding Pro CEO
Brandee Gaar is a luxury Event Planner, Thought Leader, Educational Speaker and Host of The Wedding Pro CEO Podcast. She is passionate about teaching wedding business owners how to increase revenue, build profit and book more clients without burnout and overwhelm.
Through online courses, strategic group coaching, in person summits, and her engaging social media channels Brandee is creating a movement of wedding pros who are ready to step into their role as CEO and build the profitable businesses they’ve always dreamed of!
Hannah Barnes
Moderator
Marketing Manager,
Planning Pod
Hannah has been serving events and hospitality customers since 2021 in both marketing and customer success roles. She thrives at the intersection of data-driven strategy and creativity and actively contributes to the development and implementation of Planning Pod's brand strategy. Her extensive background in customer service and music education drives her unique perspective in providing event professionals with valuable insights into creating amazing experiences and growing their businesses. Outside of work, Hannah is a lifelong musician, amateur baker, trail runner, yogi, and dog training enthusiast. She also embraces her role as a bonus mom and cherishes the joys of family life.