--- title: "Marketing insights for event businesses: Low-cost, proven strategies from pros" description: Learn about cost-effective marketing strategies for event businesses, including crafting content, paid ads, and generational and multi-channel tactics. --- [![MainLogo_New_White200_Email](https://discover.planningpod.com/hs-fs/hubfs/MainLogo_New_White200_Email.png?width=135&height=32&name=MainLogo_New_White200_Email.png "MainLogo_New_White200_Email")](https://www.planningpod.com/) ON-DEMAND WEBINAR RECORDING # Marketing insights for event businesses: Low-cost, proven strategies from experts  Originally held on: Thursday, March 14, 2024 1:00 pm ET / 10:00 am PT Duration: 1 hour ### View/download now! Feeling overwhelmed by marketing your events business? Join two events industry experts as they dive into smart marketing strategies that drive results and won't break the bank (or your proverbial back). In this webinar, you'll learn about... ### Evaluating your resources How to make the most of your time, money, and energy. ![Screen Shot 2024-02-21 at 9.42.17 AM](https://discover.planningpod.com/hs-fs/hubfs/Screen%20Shot%202024-02-21%20at%209.42.17%20AM.png?width=300&height=199&name=Screen%20Shot%202024-02-21%20at%209.42.17%20AM.png "Screen Shot 2024-02-21 at 9.42.17 AM") ### Content marketing Which types of content give you the biggest bang for your buck and time? ![Screen Shot 2024-02-21 at 9.42.27 AM](https://discover.planningpod.com/hs-fs/hubfs/Screen%20Shot%202024-02-21%20at%209.42.27%20AM.png?width=300&height=200&name=Screen%20Shot%202024-02-21%20at%209.42.27%20AM.png "Screen Shot 2024-02-21 at 9.42.27 AM") ### Paid advertising Knowing which marketing channels to spend money on to reach your audience ... and avoiding waste. ![Screen Shot 2024-02-21 at 9.42.36 AM](https://discover.planningpod.com/hs-fs/hubfs/Screen%20Shot%202024-02-21%20at%209.42.36%20AM.png?width=300&height=198&name=Screen%20Shot%202024-02-21%20at%209.42.36%20AM.png "Screen Shot 2024-02-21 at 9.42.36 AM") ### Generational marketing How to expand your messaging to appeal to your next generation of clients. ![Screen Shot 2024-02-21 at 9.42.45 AM](https://discover.planningpod.com/hs-fs/hubfs/Screen%20Shot%202024-02-21%20at%209.42.45%20AM.png?width=300&height=213&name=Screen%20Shot%202024-02-21%20at%209.42.45%20AM.png "Screen Shot 2024-02-21 at 9.42.45 AM") ### Multi-channel marketing Tying together your marketing strategy and milking your content for all its worth. ![Screen Shot 2024-02-21 at 9.42.58 AM](https://discover.planningpod.com/hs-fs/hubfs/Screen%20Shot%202024-02-21%20at%209.42.58%20AM.png?width=300&height=200&name=Screen%20Shot%202024-02-21%20at%209.42.58%20AM.png "Screen Shot 2024-02-21 at 9.42.58 AM") ## Learn from industry experts Join our panelists for a discussion and Q&A about smart marketing strategies to set your business up for growth and success. ![Untitled design (24)](https://discover.planningpod.com/hs-fs/hubfs/Untitled%20design%20(24).png?width=200&height=200&name=Untitled%20design%20(24).png "Untitled design (24)") ### Sarah Boucher Speaker VP of Marketing and Communications *Bramble Hospitality* Sarah Boucher is the VP of Marketing and Communications at Bramble Hospitality, the operator of Willowdale Estate, Briar Barn Inn, Grove, and The Spa at Briar Barn Inn. As an emerging leader in hospitality marketing, Sarah has a passion for building community, mastering new marketing trends, and earning the trust of our clients and partners by hosting unforgettable occasions, marked by impeccable hospitality and personalized service. ![Untitled design (23)](https://discover.planningpod.com/hs-fs/hubfs/Untitled%20design%20(23).png?width=200&height=200&name=Untitled%20design%20(23).png "Untitled design (23)") ### Pamela Jean Evans Speaker Sales Director *Funky Fresh Catering*   Pamela Jean Evans is the Sales Director for Funky Fresh Catering in Raleigh, NC. She is married to Executive Chef and Owner John Oliver Evans. Pam started her career in private asset management with RBC (Royal Bank Of Canada), holding additional licenses in real estate and insurance as well as Series 7, 63, specializing in financial planning. During her 17 years of tenure in this role, she also managed her family's businesses - including timber, real estate, rentals, and agriculture - totaling over ten various LLCs. She transitioned to Funky Fresh in a full-time capacity 7 years ago and continues to lead sales and customer relations today. ![Hannah-Barnes-Planning-Pod-Bio-Pic1](https://discover.planningpod.com/hs-fs/hubfs/Hannah-Barnes-Planning-Pod-Bio-Pic1.png?width=200&height=200&name=Hannah-Barnes-Planning-Pod-Bio-Pic1.png "Hannah-Barnes-Planning-Pod-Bio-Pic1") ### Hannah Barnes Moderator Marketing Manager *Planning Pod*   Hannah has been serving events and hospitality customers since 2021 in both marketing and customer success roles. She thrives at the intersection of data-driven strategy and creativity and actively contributes to the development and implementation of Planning Pod's brand strategy. Her extensive background in customer service and music education drives her unique perspective in providing event professionals with valuable insights into creating amazing experiences and growing their businesses. Outside of work, Hannah is a lifelong musician, amateur baker, trail runner, yogi, and dog training enthusiast. She also embraces her role as a bonus mom and cherishes the joys of family life. [ Save your seat ](https://discover.planningpod.com/marketing-events-on-a-budget-webinar#register-now) © Planning Pod 2024 ```json { "@context" : "https://schema.org", "@type" : "Organization", "contactPoint" : [ { "@type" : "ContactPoint", "availableLanguage" : [ "English" ], "contactOption" : "TollFree", "contactType" : "sales", "telephone" : "+1-877-266-3885" } ], "logo" : "http://www.planningpod.com/assets/img/logos/planning-pod-logo.png", "name" : "Planning Pod", "url" : "https://www.planningpod.com" } ```