ON-DEMAND WEBINAR RECORDING
Marketing insights for event businesses: Low-cost, proven strategies from experts
Originally held on:
Thursday, March 14, 2024
1:00 pm ET / 10:00 am PT
Duration: 1 hour
View/download now!
Feeling overwhelmed by marketing your events business?
Join two events industry experts as they dive into smart marketing strategies that drive results and won't break the bank (or your proverbial back).
In this webinar, you'll learn about...
Evaluating your resources
How to make the most of your time, money, and energy.
Content marketing
Which types of content give you the biggest bang for your buck and time?
Paid advertising
Knowing which marketing channels to spend money on to reach your audience ... and avoiding waste.
Generational marketing
How to expand your messaging to appeal to your next generation of clients.
Multi-channel marketing
Tying together your marketing strategy and milking your content for all its worth.
Learn from industry experts
Join our panelists for a discussion and Q&A about smart marketing strategies to set your business up for growth and success.
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Sarah Boucher
Speaker
VP of Marketing and Communications
Bramble Hospitality
Sarah Boucher is the VP of Marketing and Communications at Bramble Hospitality, the operator of Willowdale Estate, Briar Barn Inn, Grove, and The Spa at Briar Barn Inn.
As an emerging leader in hospitality marketing, Sarah has a passion for building community, mastering new marketing trends, and earning the trust of our clients and partners by hosting unforgettable occasions, marked by impeccable hospitality and personalized service.
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Pamela Jean Evans
Speaker
Sales Director
Funky Fresh Catering
Pamela Jean Evans is the Sales Director for Funky Fresh Catering in Raleigh, NC. She is married to Executive Chef and Owner John Oliver Evans. Pam started her career in private asset management with RBC (Royal Bank Of Canada), holding additional licenses in real estate and insurance as well as Series 7, 63, specializing in financial planning. During her 17 years of tenure in this role, she also managed her family's businesses - including timber, real estate, rentals, and agriculture - totaling over ten various LLCs. She transitioned to Funky Fresh in a full-time capacity 7 years ago and continues to lead sales and customer relations today.
Hannah Barnes
Moderator
Marketing Manager
Planning Pod
Hannah has been serving events and hospitality customers since 2021 in both marketing and customer success roles. She thrives at the intersection of data-driven strategy and creativity and actively contributes to the development and implementation of Planning Pod's brand strategy. Her extensive background in customer service and music education drives her unique perspective in providing event professionals with valuable insights into creating amazing experiences and growing their businesses. Outside of work, Hannah is a lifelong musician, amateur baker, trail runner, yogi, and dog training enthusiast. She also embraces her role as a bonus mom and cherishes the joys of family life.